Sunday, April 27, 2014

My product

I have learned a lot from my 20% project. One thing I found interesting and one of my classmates pointed out to me while I was showing them my product, was how the whole fit lifestyle through the eyes of social media has really kicked off in the past year. In the past year and a half, I believe that the promotion of workouts, clean eating, and the benefits of a healthy life has really hit the charts in many ways that one. I see now more than ever an ample amount of social media icons and "Insta-famous" people that have millions of followers just by being known for their workouts and motivational posts. The whole lifestyle of detoxing and juicing has also hit the shelves just recently. I could not recall two years ago seeing the number of organic products in super markets. It is really amazing how this whole fit lifestyle and clean eating has become a fad of our generation. It is actually really relieving and provides hope that as a society, we can go from being known as the most over-weight society and fast-food loving humans to healthy, clean organic eating individuals that live in the gym during their free time. I think that this has a lot to do with social media and technology of our day because it really helps promotion of this lifestyle and it is so easy to access information on how to convert to being more healthy. 
I made a glogster titled, The beginning of a new fit life. In my glogster I added twitter and Instagram names that I follow and believe to be the most beneficiary. My first video is of @fitmencook where Kevin makes 16 second Instagram videos of different, creative, low calorie foods. This video seemed to be the biggest hit amongst my audience. I also included 3 tweets of my favorite fitness motivational accounts on twitter as an example of how these tweets can motivate you throughout the day and keep you focused and determined. I added a picture of a fitness pinterest board, which are verryyyy popular. You can repin healthy recipes, workouts, detoxes and motivational pictures and quotes. The bottom three pictures are examples of what one could pin on Pinterest. Lastly, I added a second video of my favorite "insta-famous" workout guru Brittany Renner. She has a twitter, Instagram and youtube account with all her workouts and it really encourages one to make the transition like she did. 
I did not have many difficulties in my findings for my 20% project. The only thing I would say I had trouble with was what should I focus on the most to showcase on glogster. There were so many options of what videos, links, and pictures I could have added, but I made sure I included something from the three major social media networks, Instagram, twitter, and youtube. I wanted to add a few apps you can download onto your phone that are fitness related but I did not have enough room for that.
The audience really liked my 20% project  because there were many different things to look at. The video of @fitmencook was the most popular amongst my audience and about 3 audience members decided they should follow him on instagram to get new ideas!

Monday, April 7, 2014

What i've learned so far is that social media has made it very easy to motivate and prepare viewers on various fitness and life-changing manners. If you seek the information, there are ample amounts of sources that will guide you. The three social media networks I focus on in my project are Instagram, twitter, and Pinterest. Because our generation has become so technology savvy, it is only practical to target audiences in this matter. The targeted audience is anyone and everyone that is willing and ready to make a life changing plan for the benefit of their health. These people have to be motivated and willing to undergo daily alteration of activities and meals in order to do so. I found it easiest to find all my sources through social media so that is the way I want to communicate with my audience! I will focus on a handful of accounts that I found beneficial through my "fit life" process on Pinterest, Twitter, and most importantly Instagram. I think that the update on Instagram and the ability to now post videos along with pictures has been very beneficial because not only are there pictures to motivate one of what they could look like if they commit to the lifestyle and pictures of healthy foods, you can now post workouts and a small clip that shows how the workout is performed, along with one of my favorites, a snippet of the process of meal prep and cooking a variety of healthy low carb and caloric foods!